Super Bowl 2026 Ads Are Dropping Early — And They’re Already Stealing the Show”
Before kickoff even hits, brands are teasing commercials that are star‑studded, hilarious, and straight up wild.”
MARKETINGTRENDS
it’s not even game day yet and the Super Bowl 2026 commercials are already heating up the internet. Every year the hype around ads rivals the hype around the game itself — and this time, advertisers are dropping teasers and full spots ahead of time so nobody sleeps on the buzz.
Let’s break it down. Big brands like Instacart dropped a teaser with Ben Stiller and Benson Boone in a retro disco throwdown, giving fans a taste of what’s coming before the big kickoff. Michelob Ultra nodded to the Winter Olympics with Kurt Russell as a legendary ski coach. And it doesn’t stop there — Pepsi brought back polar bears for a blind taste showdown, Budweiser’s celebrating Americana with iconic imagery, and Pringles teamed up with pop star Sabrina Carpenter in a quirky “chip petal” tease.
But the wildest part? Some ads are turning viral before they even air. H‑E‑B teased a spot with an adorable tortilla‑chasing baby that’s already pulled millions of views online — proof that emotional, nostalgic humor hits hard.
Here’s the deal: dropping these previews is a genius move. It builds buzz, gets people talking, and gives the big game even more social momentum. Brands aren’t just selling products — they’re creating cultural moments. And if you’re watching the Super Bowl just for the snacks and touchdowns? Nah, you’re also tuning in for the commercials that drop laughs, surprises, and star power before anyone even hears the first kickoff whistle.
Sofiane Hamissa